cycling by drake

cycling by drake is a brand passionate about all things cycling. From mountain biking to road cycling, activations to hospitality. Cycling by Drake continues to bring the classy Drake Events service to all roads and trails, for cycling enthusiasts across South Africa.

Activations | Event Management | Hospitality | Outrides | Consultancy


Are you activating at an event and in need of a company with the know-how and resources?
Do you have a brand and want to bring to life your ‘Through the Line’ marketing plan?

Cycling by Drake is an events company passionate about cycling and all things sports.
Drake Events will work with your brand to ensure your activation reaches the right audience, with engagement in all the right areas.
Activating is farm more than showing up at an event.

Let us position you and your brand correctly for the best results!

Event Management

Consulting, event management, event staff…  your event may have everything lined up but lacks the personnel.

Cycling by Drake has experienced event managers at your disposal to consult and manage various roles throughout the event.

Bring in the best team around you to ensure event day is nothing short of extraordinary.
With Drake Events staffing database, you also have a smorgasbord of hard working individuals to fill the various on-the-day positions needed,
associated with cycling and sporting events.


There may not be much that is better than riding your bicycle, except maybe watching people ride their bikes.
Cycling by Drake offers full hospitality management to your company, setting up a private, comfortable and classy area at your favourite cycling event.
If you’re riding your bike and need an awesome space for your family to wait for you, Drake Events will ensure you have the best hospitality package.
We’ll ensure you and your family and hydrated, fed, safe and enjoy your day at the races.


Let’s get together and go ride for a day!  Cycling by Drake Outrides programme is orientated to both mountain bikers and roadies, with a focus to longer distances and endurance riding.  We will ensure every outride has the best resources so you have the best support throughout your day on the bike.  From support vehicles, nutrition and lunch to rider and bicycle transfers back, Drake Events will maximise your experience, unlike any other outride.  The outrides are not timed events, but a structured group ride of various paces to accommodate various cyclists in search of ultra-distance achievements.


Are you a sponsor wanting to host a cycling event, but do not know where to start you planning process?
Are you a race organiser in need of a hands on event manager?

Our consultancy services include experienced event managers as well as contingent of competent staff with the “know how” to boost your brand and make it happen.

Are you interested in services for your next cycling event?

Then don’t delay – contact us today for a customized quotation on your event requirements.